CREATIVE
DIRECTION
CONCEPT DEVELOPMENT
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BRAINSTORMING AND DEVELOPING CREATIVE CONCEPTS FOR EACH CAMPAINGS INDIVIDUALLY.
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RESEARCH BEAUTY TRENDS, COMPETITORS, AND AUDIENCE PREFERENCES FOR THE SPECIFIC LAUNCH AND PHOTOSHOOT.
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COLLABORATE WITH THE BRAND TO ALIGN WITH THE BRAND’S VISION AND PROJECTS.
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ALIGN THE IDEAS OF MNQA INTO PHOTOSHOOT
Visual Direction
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Brainstorming and developing creative concepts for each campaigns individually.
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Research beauty trends, competitors, and audience preferences for the specific launch and photoshoot.
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Collaborate with the brand to align with the brand’s vision and projects.
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Align the ideas of MNQA into photoshoot.
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Adapt campaigns for different platforms (Instagram, TikTok, YouTube, print ads).
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Understand consumer behaviour in the beauty industry internationally while being “conservative”.
Creation & Execution
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Help choose the models and place to produce the campaigns
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Work with photographers, makeup artists, and models to ensure the campaign follows the consistency and mood board references.
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Assist in directing short beauty videos, reels, or tutorials for online platforms.
brand Identity & Messaging
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Ensure campaign visuals align with the brand’s tone and identity.
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Help craft compelling taglines, captions, and promotional messages.
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Maintain consistency across all marketing platforms (social media, print, ads).
STYLING
FASHION STYLING
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Creating looks for fashion editorials, photoshoots, advertisements, and brand campaigns.
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SEPARATE EACH LOOK WITH THE RESPECTIVE MODEL
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Collaborating with photographers, models, and designers to achieve a cohesive aesthetic.
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SHOPPING THE clothes and accessories from BRANDS ( AND RETURNING)